Marketing Manager

Full Time
Toronto, ON
Posted 1 year ago

Avenza Systems Inc., producer of the award winning MAPublisher & Geographic Imager applications and Avenza Maps app, requires a marketing manager to drive day to day marketing activities and long term marketing strategy for the company.

Openness, collaboration and innovation are the cornerstones to our culture. We also provide a clear and constant focus on our people, doing the right thing not just for the future success of the company but for their long term development as individuals. We are located in trendy mid-town Toronto, offer full benefits and a fun, exciting and flexible work environment!

Duties/Responsibilities:

  • Lead, develop and manage marketing campaigns to support lead generation and revenue growth for Avenza’s desktop and mobile products, while measuring results
  • Plan and implement promotional campaigns
  • Overall responsibility for brand management and corporate identity
  • Assist with marketing events including conferences, trade shows and webinars
  • Manage/track return on investment for marketing events
  • Assist in the development of content (white papers, articles, etc.) and presentations as demand requires

Required Experience/Knowledge:

  • Creating, designing, deploying and measuring marketing programs and campaigns
  • Content marketing methodology for early, mid and late-stage content
  • Strong background in online and social marketing
  • Knowledge of key marketing principles and creative development and execution process
  • Excellent writing skills for various types of content (e.g. white papers, email campaigns, etc.)
  • Excellent presentation skills for executive meetings, webinars and events
  • Bachelor’s degree in Marketing or related field
  • 3-5 years’ experience in a marketing management role in the technology industry
  • Strong analytical and project management skills
  • Confident and dynamic personality
  • Strong creative outlook

Job Features

Job CategoryMarketing

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